Moët Hennessy Diageo (MHD) has selected W Communications as its creative communications agency to manage public relations for its luxury brand portfolio in Singapore. The agency will now oversee a collection of prestigious brands, including Hennessy, Dom Pérignon, Cloudy Bay, Chandon, Veuve Clicquot, Ruinart, Krug, Belvedere, Whispering Angel, Armand de Brignac, and Minuty.
Under the new partnership, W Communications will be responsible for a range of PR activities, including brand storytelling, media relations, influencer engagement, and event amplification. The agency will also ensure that MHD’s luxury brands are presented with a local touch to resonate with Singapore’s discerning audience, highlighting craftsmanship, heritage, and modern luxury.
The collaboration began at the end of 2025, starting with the celebration of Cloudy Bay’s 40th anniversary in Singapore, where W Communications helped launch the winery’s 2025 Vintage with an exclusive dinner event at AIR CCCC in Dempsey. Following this, the agency supported the local launch of Dom Pérignon’s collaboration with renowned Japanese artist Takashi Murakami.
Robin Chang, General Manager of W Communications APAC, expressed excitement about representing MHD’s portfolio, noting, “These brands have defined celebrations for generations, from the clink of a Veuve Clicquot glass to the pour of Hennessy over ice.” He also emphasized the agency’s commitment to bringing MHD’s legacy to life for a new generation of tastemakers in Singapore.
The partnership also highlights the strength of W Communications’ recently launched influencer marketing agency, HelloFranses! Asia, which focuses on connecting brands with celebrities, influencers, and content creators. HelloFranses! has already worked with clients like Disney, Hublot, and Bacardi, and is expanding its reach in the vibrant creator-driven markets of the Asia Pacific region.
